Progressive Insurance Essay Example for Free

Progressive Insurance Essay Teenagers and young adults in today’s time usually have minds of their own. I honestly believe family, friends, and the media all play major parts in their lives and have great influence on them. Most people think that television, cellphones, and social networking are the causes of their corrupt minds, but in all reality every little aspect has influence on them in some way. Television, cellphones, and social networks, better known as â€Å"the media† plays a great influence on teenagers that’s the new trend at this present time, that’s all teenagers know. Even though family and friends are teenager’s biggest support, they feel the need to run to more. Teenagers and young adults honestly feel as if they can be themselves on these sites sad, but very true. You will soon find out that teenagers will open up and express themselves to Facebook, twitter, and instagram before they open up and talk to their parents about life issues they go through. Right now that’s all teenagers really knows to do. Parents do not enforce rules like they use too. Parents do not make it mandatory that the family have dinner together at the family table. Most parents don’t sit down and talk to their children to make sure they’re doing a good job in school. Days now have parents working two jobs because there’s only one parent in the homes. You also have parents on these social websites with their children making them feel as if it’s okay to do some of those things. After observing the masses, the media has the most influence over our teenagers. It’s sad, but it’s definitely true. Parents need to go back and fix these things, and make better examples for their young ones. It’s never too late.

The Ethos of John Lennon Essay -- Religion, Pilgrimage

The features and boundaries of pilgrimage have been debated by scholars (Badone and Roseman 2004a, Cohen 1992, Eade and Sallnow 1991, Morinis 1992, Reader and Walter 1993; Timothy and Olson 2006). Although this paper cannot evaluate Strawberry Fields as a place of pilgrimage in the absence of fieldwork, Kruse (2003) suggested the possibility. In light of this possibility, and the centrality of the ethos of peace activism to Lennon memorials, the definition of pilgrimage formulated by Alan Morinis (1992, 4), may be appropriate: â€Å"the pilgrimage is a journey undertaken by a person in quest of a place or a state that he or she believes to embody a valued ideal.† This definition of pilgrimage is suitable for understanding the motivation of participants to attend memorial events because, as demonstrated in this paper, many participants come to celebrate Lennon in the context of his peace activism. Further, the attributes of pilgrimage proposed by Ian Reader (1993, 7-8) provide an account of the varying motives of participants who attend the Lennon memorial: â€Å"the idea of a journey out of the normal parameters of life, the entry into a different, other, world, the search for something new, the multiple motives of participants, ranging from homage to veneration to the simple impulses of curiosity.† These definitions encompass the differing motives of individuals visiting Strawberry Fields. For some, the memorial would be a sacred space, a location where fans have the opportunity to mourn Lennon's death, offer tributes and be in the presence of his spirit: â€Å"You come here, you feel his spirit. His spirit is so alive in here,† a fan comments. Other participants may come to the memorial as one part of their visit to New York City. Badone... ...his paper and in Riddell (2008), on pilgrimage to the gravesite of Jim Morrison, I learned that people apply religious categories to â€Å"secular† phenomena, such as memorial objects, strange occurrences become supernatural phenomena, and a musician, such as Morrison, can become a â€Å"religious figure.† Erika Doss (1999, 74-75) believes that â€Å"as a profoundly religious people, Americans tend to treat things on religious terms, apply religious categories, and generally make a religion out of much of what is touched and understood.† The practice of â€Å"parrallelomaina,† as Sean McCloud (2005) characterizes it, that is, understanding religion in popular culture by analogy, may or may not be helpful. What is significant, for future study, I suggest, is the process by which dead celebrity fandom is sacralized and the ability of an ethos to be the foundation of such a community. The Ethos of John Lennon Essay -- Religion, Pilgrimage The features and boundaries of pilgrimage have been debated by scholars (Badone and Roseman 2004a, Cohen 1992, Eade and Sallnow 1991, Morinis 1992, Reader and Walter 1993; Timothy and Olson 2006). Although this paper cannot evaluate Strawberry Fields as a place of pilgrimage in the absence of fieldwork, Kruse (2003) suggested the possibility. In light of this possibility, and the centrality of the ethos of peace activism to Lennon memorials, the definition of pilgrimage formulated by Alan Morinis (1992, 4), may be appropriate: â€Å"the pilgrimage is a journey undertaken by a person in quest of a place or a state that he or she believes to embody a valued ideal.† This definition of pilgrimage is suitable for understanding the motivation of participants to attend memorial events because, as demonstrated in this paper, many participants come to celebrate Lennon in the context of his peace activism. Further, the attributes of pilgrimage proposed by Ian Reader (1993, 7-8) provide an account of the varying motives of participants who attend the Lennon memorial: â€Å"the idea of a journey out of the normal parameters of life, the entry into a different, other, world, the search for something new, the multiple motives of participants, ranging from homage to veneration to the simple impulses of curiosity.† These definitions encompass the differing motives of individuals visiting Strawberry Fields. For some, the memorial would be a sacred space, a location where fans have the opportunity to mourn Lennon's death, offer tributes and be in the presence of his spirit: â€Å"You come here, you feel his spirit. His spirit is so alive in here,† a fan comments. Other participants may come to the memorial as one part of their visit to New York City. Badone... ...his paper and in Riddell (2008), on pilgrimage to the gravesite of Jim Morrison, I learned that people apply religious categories to â€Å"secular† phenomena, such as memorial objects, strange occurrences become supernatural phenomena, and a musician, such as Morrison, can become a â€Å"religious figure.† Erika Doss (1999, 74-75) believes that â€Å"as a profoundly religious people, Americans tend to treat things on religious terms, apply religious categories, and generally make a religion out of much of what is touched and understood.† The practice of â€Å"parrallelomaina,† as Sean McCloud (2005) characterizes it, that is, understanding religion in popular culture by analogy, may or may not be helpful. What is significant, for future study, I suggest, is the process by which dead celebrity fandom is sacralized and the ability of an ethos to be the foundation of such a community.

Purposes and Meanings of American Education Essay

As Americans, we take education for granted. We see it as a right that everyone is entitled to an education. This was not always the case. There was a time in America’s history in which education was not a basic right for everyone. In this essay I will be discussing the purposes of American education, how the American educational system has changed through the years for students, what the meaning of American education is to me, and about the new understandings I have gained about the American education. The purposes of American education have changed in many different ways. Education has been used for: preparing children for citizenship, creating a skilled workforce, teaching cultural literacy, preparing students for college, helping students become critical thinkers, and helping students compete on a global scale. As the purpose of American education has changed through the years, the way students were taught has changed. American education has not always been an entitlement granted to students regardless of race or gender. American education has undergone periods of segregation and was discriminatory to students based primarily off pre-judgments of Caucasian men. America’s educational program’s first purpose was to educate children in preparation for citizenship to America. However, based on trends, the school system was curved by the Gary Plan and implemented a system of â€Å"work-study-play† in the school. What seemed to be a great idea drew controversy from concerned parents who thought that their students were just being trained for jobs of working in factories. Segregation was something that was another huge issue with our school system. Segregation caused an in-equal balance to the American education program in which students of color were separated to the point where the information being taught to students of color was three to five years behind that of the Caucasian students. When segregation was ended there were still discrepancies in the American education. An example of this was when students were young and given standard tests. The students who did well were put into college preparatory classes. Those students who didn’t do well were put into hands-on classes, like shop, to prepare them for the work force. Many times these were classrooms filled with minorities not because of their intelligence, but because of the cultural bias of the test. Most of these prejudices have been eliminated to form an education system that is inclusive of all students. To me the meaning of American education is that everyone, no matter of race, religion, or abilities is entitled to learn. To me American education puts everyone on the same level of opportunity to be the best person that they can be. It gives the students the right to learn current information in their least restrictive environment, free from unfair biases. American education is where we have teachers who are qualified to teach students at a high level and to work to produce the best students. What I have learned about the American education is that we have had more problems than just segregation. The educational system has changed many times throughout our countries history. There are many things that have not been told to students. I learned that although the American education has changed for the better, there is still a lot of work left to be done to fix the problems of the past. I never knew or realized how much the American educational system has changed throughout history. My eyes have been opened to the parts of history that are often left untold, such as how we are still in primarily in a Caucasian male dictated educational system. The American educational system, although it is all too often taken for granted, is constantly changing. It has taken many forms from getting children ready for citizenship, to helping students become critical thinkers, and helping students compete at a global scale. We have gone from a system of segregation to an inclusive educational program, and although we still have things to fix, our education is on the right track to make our educational system the best it can be.

As a brand manager how would you build a brand - Free Essay Example

Sample details Pages: 8 Words: 2461 Downloads: 7 Date added: 2017/06/26 Category Marketing Essay Type Essay any type Did you like this example? Introduction The American Marketing Association (1960, pp. 9-10), stated one of the first definitions of a brand. They stated that a brand was a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors (AMA, 1960, pp. Don’t waste time! Our writers will create an original "As a brand manager how would you build a brand?" essay for you Create order 9-10). Unfortunately, due to this definition being very product-orientated with a lack of definition for visual features, it was heavily criticised by a various amount of academics (Arnold, 1992; Crainer, 1995). Since then, the definition of brand has been adapted to a more modern form. Many research academics offer a variant of the definition (Aaker, 1991; Doyle, 1994; Kotler, et al., 1996; Stanton, et al., 1991), with most of these using the revised version provided by Bennett (1988, p. 18) a brand is a name, term, design, symbol or any other feature that identifies one sellers good or service as distinct from those of other sellers. There have been a vast variety of other brand definitions, with some being more customer-orientated and others being more product orientated, but Bennett provides a simple and sophisticated definition on what a brand is. A strong brand can offer a variety of benefits for a company as it can be used to differentiate between competitive offering s. This can allow a brand to become a critical factor for the success of a company. The majority of companies will seek to maintain an incredibly strong and positive brand that can identify with customers on a personal level. This report will conduct an in-depth exploration into the various factors that constitute a successful brand, and how a company can build a strong brand. With brand image being such an integral force on a companys success, it is imperative that they successfully create and manage their brand. A variety of factors that can impact on the creation and maintenance of a brand will be explored, included brand identity, brand image, brand equity, brand congruence, co-branding and the evaluation of brand performance. Brand Identity A company should be have a clear, defined strategy on what their brand identity is meant to be. Kapferer (2012, p. 156) provides an excellent framework that allows a company to measure and decide on their brand identity. It measures brand identity on six levels, these are; Physique Relationship Reflection Personalit Culture Self-Image A company may seek to favour some of these factors more than others, or they will attempt to balance their brand identity amongst all of the factors. This is largely dependent on the industry in which the company operates. A company like Apple may focus on self-image, relationships and personality, whereas Marks Spencers would be more concerned with self-image, relationship and culture. Furthermore, Aaker (1997) conducted a detailed study to define five brand characteristics that can help develop a companys brand identity or personality. The definition of brand personality is the set of human characteristics associated with a brand (Aaker, 1997, p. 347). The use of brand personalities has become more common because consumers often associate brands with human personality traits. Aaker (1997) defined the five brand characteristics as; Sincerity: Down-to-earth, honest, wholesome and cheerful. Excitement: Daring, spirited imaginative and up-to-date. Competence: Reliable, intelligent and successful. Sophistication: Upper class and charming Ruggedness: Outdoorsy and tough. Brand characteristics can be used to compare personalities of brands across product categories, thereby enabling researchers to identify benchmark personality brands (Aaker, 1997, p. 354). Brand Image A companys brand image can be measured through a variety of channels. One of these channels is in a literal sense, and is through the use of a logo. The American Marketing Association defines a logo as (AMA, 2015) a graphic design that is used as a continuing symbol for a company, organization, or brand. It is often in the form of an adaptation of the company name or brand name or used in conjunction with the name. Furthermore, Budelmann, et al., (2010, p. 7) define a logo as a graphic representation of a brandà ¢Ã¢â€š ¬Ã‚ ¦a logo is a picture that represents the collection of experiences that forms a perception in the mind of those who encounter an organization. A logo can be used to portray a brands identity through the use of imagery, and allow a company to spread their brand awareness via a constant icon. However, brand image is not only related to a company logo. It is also how consumers perceive a product or service that a company has to offer (Levy, 1978). This is strong ly related to the brand identity or personality traits that a company attempts to adopts. However, the brand identity will be what the company is trying to achieve, whereas brand image is generally in regards to the consumers perception of a brand (Dobni Zinkhan, 1990). Brand Equity A companys brand equity can be measured through a variety of methods. Feldwick (1996) identifies three main factors on how a company can measure their brand equity. These are; stating the total brand as a separable asset on the balance sheet, the level of strength of a consumers attachment to a brand and a description of the beliefs the consumer has about a brand. Different companies will measure their brand equity in different ways. Activision Blizzard value the goodwill of their company at approximately  £7bn (Blizzard, 2014, p. 93), which will include how much they believe their brand equity to be. Keller (1993) takes a more consumer-based approach to brand equity, suggesting that brand equity represents a condition where the customer is familiar with the brand, and recalls a favourable, strong brand association. This approach would be more concerning to a brand manager, as they would have to build a brand that is attractive to the target audience of the company. Furth ermore, it would also mean that the company should be offered positive service quality, as brand equity can be heavily dependent on a consumers past experience with a company. This attitude allows brand equity to be very subjective and personal, meaning it is hard to measure or manage by a brand manager. Co-branding Co-Branding is a relatively recent branding strategy, with its original formation thought to be in the 1990s. One of the first research studies to be conducted on co-branding was by Norris (1992) who investigated brand alliance within the field of brand ingredients. As competition becomes even stronger within markets, and with the introduction of more and more companies, the use of co-branding is becoming a more prominent strategy for companies to undertake (Washburn, et al., 2004). Co-branding strategies are being implemented through a variety of markets, from Betty Crocker and Hersheys to Dell and Intel processors. A co-branding strategy represents a long-term brand alliance strategy in which one product is branded and identified simultaneously by two brands (Helmig, et al., 2008, p. 360). Furthermore, there are four fundamental characteristics that compose co-branded products, these are: Participating brands should be independent before, during, and after the offering of the co-branded product (Ohlwein Schiele, 1994). The co-branding strategy should be implemented on purpose (Blackett Russel, 1999). Co-operation between two brands should be visible to potential customers (Rao, 1997). One product must be combined with two other brands at the same time (Hillyer Tikoo, 1995). If all four of these core characteristics are successfully implemented in a co-branding strategy, then it can provide a variety of benefits for all organisations involved. A co-branding strategy helped Kwik Shop stores appeal to all age groups and to offer a range of healthful to indulgent eating options (Odesser-Torpey, 2015, p. 1). This is because it teams up and co-brands with a variety of restaurants across Iowa. This co-branding strategy helped the company grow its revenues, along with improving their brand image and spreading brand awareness. This would be a great success for any brand manager, however deciding on which companies to co-brand with, and how to successfully implement the strategy can be very difficult. There has also been a growing interest in the co-branding of corporate brands and social or cause-related brands (Simmons Becker-Olson, 2006; Dickinson Barker, 2007). This is because a cause-related brand can bring a corporate brand a Fair Trade value, a safe ty and ethical guarantee that they are beyond the level corporate brands can usually offer (Senechal, et al., 2013, p. 367). Many brand managers will use this strategy to simplify the companys co-branding strategies, as being associated with fair trade usually offers an instant positive reception and increased brand awareness. The main purpose for companies to pursue a co-branding strategy is to increase customer awareness and perception of certain products. Prior research has concluded that pre-existing attitudes of one brand can be passed on and related to brands within the co-branding alliance (Simonin Ruth, 1998). Dickinson Barker (2007) highlighted that the existence of such a positive transfer between brands is one of the key motives for a company to follow a co-branding strategy. Evaluation of Brand Performance Although a brand manager may be able to successfully identify the companys brand identity, and successfully market this brand image, they must also be able to monitor and evaluate their brand performance. There has been a direct link between brand performance and an increase in market share, premium pricing strategies and an increase in customer loyalty (Chaudhuri Holbrook, 2001). This highlights the significant impact that branding has on a companys financial and operational success. Brand performance is generally measured through two methods, brand profitability performance and brand market performance. Profitability performance tries to relate a brand to revenues, whereas market performance is how the brand has impacted market share or sales volume (Chirani, et al., 2012). However, a company can combine both of these factors by monitoring market share, price and distribution coverage as indices for brand performance. If a brand is performing successfully then a company would expect an increase in market share and profitability. There is definitely a variety of factors that can be accounted for by brand performance, and all have an intrinsic part to play in a companys success. It is for this reason that a company will hire a brand manager to construct, maintain and monitor a brand profile, in the hopes of increasing profitability and market share. Conclusion There are a variety of frameworks and theories that a brand manager can utilise to successfully create a strong brand for a company. With branding being strongly linked with market and financial performance, it is imperative that a brand manager use these theories to their advantage. Furthermore, they can systemically go through the various theories to build and monitor a strong brand. The brand identity and personality is the first stage to achieving this, and should be decided by the managers of a company. These traits would be heavily dependent on the products a company make, or the market they operate in. A brand manager will want to ensure that the perceived brand image of a company is in-line with the brand identity that managers were wanting to achieve. As the brand identity should be a reflection of the products that a company produces, this should already partly be met. However, the brand manager should ensure that all marketing activities are also centred on promoting the appropriate brand image to coincide with the desired brand identity. After a brand manager has devised a successful brand image, they should continue to monitor the brands equity and performance. The brand equity can be measured via the balance sheet, but should primarily be valued based on consumer perceptions. As brand equity is heavily tied to customer experience, all employees of a company should ensure they are providing the highest degree of quality possible. Furthermore, a brand manager can also review the performance of a brand through market share and generated revenues. This is because a strong brand has strong ties to customer loyalty, which in turn should generate significant revenues for a company. Bibliography Aaker, D., 1991. 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Strategic Brand Alliances. Journal of Brand Management, 5(1), pp. 111-119. Senechal, S., Georges, L. Pernin, J. L., 2013. Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product. Journal of Business Ethics, 124(3), pp. 365-381. Simonin, B. Ruth, J., 1998. Is a company known by the company it keeps? Assessing the spill-over effects of brand alliances on consumer brand attitudes. Journal of Marketing Research, 35(1), pp. 30-42. Stanton, W., Etzel, M. Walker, B., 1991. Fundamentals of Marketing. 9th ed. New York: McGraw Hill. Washburn, J. H., Brian, D. T. Priluck, R., 2004. Brand Alliance and Customer-Based Brand-Equity Effects. Psychology of Marketing, 21(7), pp. 487-508. Wood, L., 2000. Brands and brand equity: definition and management. Management Decision, 38(9), pp. 662-669.