Discussion questions-Managerial marketing Assignment

Discussion questions-Managerial marketing - Assignment Example e past several years, there are few options available to these companies as a means of seeking to reintegrate with consumers and provide a positive brand image. However, this should not be understood to mean that these firms are necessarily destroyed and the image is beyond reclamation. With regards to the specific case study and the question which was posed, it would be the choice of this particular student to integrate with a rather costly and far reaching outreach to consumers. Whereas few firms are willing to integrate with such an approach due to the fact that it is exorbitantly expensive, it would be the argument of this student, representing a key stakeholder within Mattel, that such an approach would ultimately reap long-term rewards due to the fact that consumers would have any and all fears that they might hold assuaged with regards to the best practices that the firm is able to integrate and the level to which it seriously considers the shortcomings of the past and looks p ositively towards the rewards and betterment of ethics and responsibility in the future. By seeking to integrate with consumers based upon these lines, a message and level of appreciation for their business and forgiveness can ultimately be achieved. Metrics must necessarily be provided to the stakeholders within the firm as a means of encouraging them to expand the necessary money; however, it is the police of the student that once these metrics are provided in the stakeholders are able to see the long-term rewards that such an approach could provide, they will be more than willing to integrate with such a public outreach

Literature review on drug ddiction in davao city, philippines and the Research Paper

Literature review on drug ddiction in davao city, philippines and the importance of psychological educational rehab centers for the youth - Research Paper Example Thus, the very presence of rehab center for the youth in the city would remarkably prove this important claim. Drug addiction in Davao City is a major concern as well as its total elimination or if not alleviation. This is due to strong political power that the City government substantially possessed over its people. The people remarkably supported the City Mayor’s vision on eradicating drug addiction in the city to make it free from crimes. In fact, Barangays are active in their participation on the lecture about the ill-effects of misusing drugs (City Government of Davao, 2012). In other words, the entire Davao City is in perfect harmony and unity with the goal of the government to build a City that is free from ill effects of drug addiction. Thus, it has just become a norm in the City to hear somebody shoot to dead especially when the victim would be a law breaker or offender and drug user. It in this reason that different institutions in the country have remarkable opinion the prevailing justice system in the country if indeed it is able to adjust the justice needs of the rural poor (Franco, 2008). This is due to the fact that those primarily victims in the shoot out are poor young individuals but with remarkable inclusion in drug addiction and other related crimes. However, the City government does not want to end up every law breaker being shot to dead at the street especially the youngsters. Thus, rehab center for the youth is present in Davao City having the government’s active and full moral support. Young people who are confined in rehab centers in Davao City are those with significant backgrounds in committing crimes and other law-breaking activities including but not limited to juvenile and statutory rape, robbery, riots, murder and drug abuse. Within this rehabilitation center young people are provided with care primarily on psychological concerns and educational activities and needs. In the Philippines, particularly in Davao City,

Orientalism by Edward Said Movie Review Example | Topics and Well Written Essays - 1500 words

Orientalism by Edward Said - Movie Review Example United States, Said had the unique advantage of experiencing different perspectives on the issue of Palestine-Israel conflict as well as broader Arabian politics. His works on the subject of Middle East politics are informed by his first hand experiences at these places, as well as a careful study of preceding scholarship by Western intellectuals. The primary criticism in his book Orientalism, as also seen in the documentary, is directed toward the stereotyped vision of Arabs in Western media and academia. This phenomenon, Said notes, is not something new, for its origins could be dated back to the Napoleonic conquest of Egypt in late eighteenth century. Behind the Western stereotyping of the Orient is the underlying belief that the surveyed geographies and peoples are somewhat backward and unrefined compared to Western civilization. What is also evident is the process of homogenization, whereby the vast mosaic of Oriental culture, language, social norms and religious beliefs are bracketed and abstracted into a unified whole. According to Said, â€Å"Orientalism identifies a range of strategies by which 19th and 20th century scholars, writers and artists imposed their authority on the East. The Orient was represented as a theatrical stage affixed to Europe, a place where jaded aristocrats, earnest second sons and tyrannical explorers could discover timeless truths, or perhaps unimagined erotic delights. Stereotypes of eastern wise men and exotic harems removed the colonial world from history altogether, substituting a timeless realm. Orientals are seen not as people but as problems, subjects, races†. (Burrows, 1999, p.50) But the reality is far from such constructions, as accounts of people who live in different regions of the Orient attest to. And as Said suggests in the documentary film, this set of illusions about the Middle East is not accidental or due to scholarly oversight. Said identifies a subtle difference between the stereotyping of the

Organizational Behavior in Margaret Atwoods Surfacing Essay

Organizational Behavior in Margaret Atwoods Surfacing - Essay Example Organizational Behavior in Margaret Atwood’s Surfacing Popular culture is meant to represent the common ground or the popular perception of culture but has the organization of society become too intellectualized? If work is as much a part of our lives as eating and breathing is, then is work life itself a good reflection of our cultural make-up? Gender and sexuality have both taken on new identities over the last century, thanks to war and depression, and this has also changed how the working world is comprised. Men and women are socialised in different ways, aiding the way they see themselves in later life. Little girls are dressed in pink, little boys in blue; little girls bake and sew while little boys fix cars and make furniture. The way we are told we should behave, is largely responsible for the types of vocations chosen by people and also why new world upbringing has led to current trends of women in previously exclusively male vocations such as engineering. Margaret Atwood writes a compelling, if rather disturbing account of gend er and sexuality in the modern world where her chief character battles with her own stress in the new expectations of women in the modern world. Surfacing by Margaret Atwood is essentially a feminist manifesto that looks at the complexity of how society organizes its gender differences and sexuality. It is not an easy novel to digest neither does it attempt to dissipate the uncomfortable truths about life in the modern world.... This is because women in the workplace have had an affect both on men and women: men now have to share their workplaces with women and women have to contend with previously masculine issues. The problem with academic representations as opposed to popular writing is that the academia is unable to see the interpretive mode of translation. It is not possible for academic representations to see inside the person's actual being, making it difficult to determine what it is exactly that makes employees or ordinary people tick. Any number of aspects can affect the way the person reacts to the environment around them. The past, present and future are all parts of the human life cycle that affect the way organizations are perceived by individuals. The popular culture representation for this reason is more personal, more realistic. If we look for instance at the film Portrait of a Lady we see the difference between how women were perceived in the past and now how they are perceived today. There are two female characters in the book Surfacing, the narrator and Anna. Anna is the epitome of the old-world passive female mentality. Concerned most of all about her weight and her appearance, "I told her she should wear jeans or something but she said she looks fat in them."(Atwood, 1997: 5). On the other hand, the narrator writes about her lover, Joe whom she refrains from marrying, explaining his appearance, "with small clenched eyes and the defiant look of a species once dominant, now threatened with extinction. That's how he thinks of himself too: deposed, unjustly."(Atwood, 1997: 2). If we compare this piece of writing to the above example of Portrait of a Lady, we see the way in which gender roles

The Role of Technology in Business Essay Example | Topics and Well Written Essays - 750 words - 2

The Role of Technology in Business - Essay Example Making information available online and reaching prospective consumers via Social Networking can increase the visibility of the products and their qualities. With the increasingly hectic lifestyles of young professionals; marketing online and allowing for sales via the internet makes purchasing convenient and easy, and thus leads to more sales. The consumer populations keep changing as the baton of purchasing power and desire are passed from generation to generation. It is necessary that the industry recognizes the changing needs of the new generation of consumers and make available products and services that compliment the needs of the consumers in such a manner that the products are most visible to the consumer in a positive manner. Knowledge about production and delivery is becoming increasingly common as the connections increase between different parts of the world. Consumers are becoming aware of products that are not local, and are making demands for them; which are quickly met be importing technology and skills. This increases the set of suppliers for any said product or service, increasing the competition for existing organizations. This competition has to be met head-on in order to survive. The busy consumer will prefer to give allegiance to the organization that makes the product and information about it available easily to the consumer. If a consumer is able to get the details s/he requires easily; they are more likely to buy the product. Needs change as the environment of the consumer changes. A product or service that sold well before may not be received well in new circumstances. It is important that the organization is tuned to the pulse of its market and modifies its product/service to suit the needs of its new consumers. Â  

Traditional Marketing and E-marketing Essay Example | Topics and Well Written Essays - 500 words

Traditional Marketing and E-marketing - Essay Example The reason is obvious to this decade where for a customer the phenomena of switching over and over a brand is not a tough decision to make. Since the market is saturated for brands, and competition has swayed every brand to be as good as its competitor, traditional marketing does not work as much as e-marketing does. However there are some factors to which I think traditional marketing is still preferred by many of the retailers. Those factors when viewed in the light of the electronic commerce appear as 'threats' to many of us. For example electronic transactions which are concentrated only within a certain number of product categories, poses a threat to many of the e-retailers (Fritz et al, 2002, p. 73). However there are some other good reasons for choosing e-marketing. The easy integration of the traditional strategic marketing tools, which include generic marketing strategies, competitive marketing positions, and capabilities, into the e-marketing environment provides the consu mer a user friendly edge to opt for the specific brand.

Business mangament Essay Example | Topics and Well Written Essays - 500 words

Business mangament - Essay Example The underlying objective is to meet client demand with the desired tastes and preferences. Resource utilization is a critical aspect to monitor in operations management. The operations management purvey herein can take a number of forms, with the most commonly employed being strategic, tactical and/or operational. Activities that characterize each of the three depend on the operational decisions reached at an individual organization level. This is done by evaluating and assessment the market, customer base and the industry trends. The aim is to strike a long lasting relationship between stakeholders, so that the operational aspects of the firm are effective and efficient prior to the firm’s product and/or service line. The focus of operations management is primarily rooted in fundamental players in the business environment. These players highly influence the functionality and success of firms’ business aspects. Operations management focuses on the customers, suppliers, shareholders, employees and the society (Kumar, 2006, p.153). Customers are the main driving factor in the market. This is because they create market demand, prompting supply of products and services. In the case of shareholders, organizational welfare consequently influences shareholder wealth. The employee aspect of operations management accounts for working conditions at the workplace. Through corporate social responsibility, operations management integrates the society into the firm’s operations. This is done to ensure that business activities by a firm do not affect the society negatively. Based on the interests and the focus of operations management, five specific objectives are pursed. These are: quality, speed, dependability, flexibility and cost (Khanna, 2007, p.382). Quality addresses product and/or service specifications conformity. In other words, the quality of