The Ethos of John Lennon Essay -- Religion, Pilgrimage

The features and boundaries of pilgrimage have been debated by scholars (Badone and Roseman 2004a, Cohen 1992, Eade and Sallnow 1991, Morinis 1992, Reader and Walter 1993; Timothy and Olson 2006). Although this paper cannot evaluate Strawberry Fields as a place of pilgrimage in the absence of fieldwork, Kruse (2003) suggested the possibility. In light of this possibility, and the centrality of the ethos of peace activism to Lennon memorials, the definition of pilgrimage formulated by Alan Morinis (1992, 4), may be appropriate: â€Å"the pilgrimage is a journey undertaken by a person in quest of a place or a state that he or she believes to embody a valued ideal.† This definition of pilgrimage is suitable for understanding the motivation of participants to attend memorial events because, as demonstrated in this paper, many participants come to celebrate Lennon in the context of his peace activism. Further, the attributes of pilgrimage proposed by Ian Reader (1993, 7-8) provide an account of the varying motives of participants who attend the Lennon memorial: â€Å"the idea of a journey out of the normal parameters of life, the entry into a different, other, world, the search for something new, the multiple motives of participants, ranging from homage to veneration to the simple impulses of curiosity.† These definitions encompass the differing motives of individuals visiting Strawberry Fields. For some, the memorial would be a sacred space, a location where fans have the opportunity to mourn Lennon's death, offer tributes and be in the presence of his spirit: â€Å"You come here, you feel his spirit. His spirit is so alive in here,† a fan comments. Other participants may come to the memorial as one part of their visit to New York City. Badone... ...his paper and in Riddell (2008), on pilgrimage to the gravesite of Jim Morrison, I learned that people apply religious categories to â€Å"secular† phenomena, such as memorial objects, strange occurrences become supernatural phenomena, and a musician, such as Morrison, can become a â€Å"religious figure.† Erika Doss (1999, 74-75) believes that â€Å"as a profoundly religious people, Americans tend to treat things on religious terms, apply religious categories, and generally make a religion out of much of what is touched and understood.† The practice of â€Å"parrallelomaina,† as Sean McCloud (2005) characterizes it, that is, understanding religion in popular culture by analogy, may or may not be helpful. What is significant, for future study, I suggest, is the process by which dead celebrity fandom is sacralized and the ability of an ethos to be the foundation of such a community. The Ethos of John Lennon Essay -- Religion, Pilgrimage The features and boundaries of pilgrimage have been debated by scholars (Badone and Roseman 2004a, Cohen 1992, Eade and Sallnow 1991, Morinis 1992, Reader and Walter 1993; Timothy and Olson 2006). Although this paper cannot evaluate Strawberry Fields as a place of pilgrimage in the absence of fieldwork, Kruse (2003) suggested the possibility. In light of this possibility, and the centrality of the ethos of peace activism to Lennon memorials, the definition of pilgrimage formulated by Alan Morinis (1992, 4), may be appropriate: â€Å"the pilgrimage is a journey undertaken by a person in quest of a place or a state that he or she believes to embody a valued ideal.† This definition of pilgrimage is suitable for understanding the motivation of participants to attend memorial events because, as demonstrated in this paper, many participants come to celebrate Lennon in the context of his peace activism. Further, the attributes of pilgrimage proposed by Ian Reader (1993, 7-8) provide an account of the varying motives of participants who attend the Lennon memorial: â€Å"the idea of a journey out of the normal parameters of life, the entry into a different, other, world, the search for something new, the multiple motives of participants, ranging from homage to veneration to the simple impulses of curiosity.† These definitions encompass the differing motives of individuals visiting Strawberry Fields. For some, the memorial would be a sacred space, a location where fans have the opportunity to mourn Lennon's death, offer tributes and be in the presence of his spirit: â€Å"You come here, you feel his spirit. His spirit is so alive in here,† a fan comments. Other participants may come to the memorial as one part of their visit to New York City. Badone... ...his paper and in Riddell (2008), on pilgrimage to the gravesite of Jim Morrison, I learned that people apply religious categories to â€Å"secular† phenomena, such as memorial objects, strange occurrences become supernatural phenomena, and a musician, such as Morrison, can become a â€Å"religious figure.† Erika Doss (1999, 74-75) believes that â€Å"as a profoundly religious people, Americans tend to treat things on religious terms, apply religious categories, and generally make a religion out of much of what is touched and understood.† The practice of â€Å"parrallelomaina,† as Sean McCloud (2005) characterizes it, that is, understanding religion in popular culture by analogy, may or may not be helpful. What is significant, for future study, I suggest, is the process by which dead celebrity fandom is sacralized and the ability of an ethos to be the foundation of such a community.

Purposes and Meanings of American Education Essay

As Americans, we take education for granted. We see it as a right that everyone is entitled to an education. This was not always the case. There was a time in America’s history in which education was not a basic right for everyone. In this essay I will be discussing the purposes of American education, how the American educational system has changed through the years for students, what the meaning of American education is to me, and about the new understandings I have gained about the American education. The purposes of American education have changed in many different ways. Education has been used for: preparing children for citizenship, creating a skilled workforce, teaching cultural literacy, preparing students for college, helping students become critical thinkers, and helping students compete on a global scale. As the purpose of American education has changed through the years, the way students were taught has changed. American education has not always been an entitlement granted to students regardless of race or gender. American education has undergone periods of segregation and was discriminatory to students based primarily off pre-judgments of Caucasian men. America’s educational program’s first purpose was to educate children in preparation for citizenship to America. However, based on trends, the school system was curved by the Gary Plan and implemented a system of â€Å"work-study-play† in the school. What seemed to be a great idea drew controversy from concerned parents who thought that their students were just being trained for jobs of working in factories. Segregation was something that was another huge issue with our school system. Segregation caused an in-equal balance to the American education program in which students of color were separated to the point where the information being taught to students of color was three to five years behind that of the Caucasian students. When segregation was ended there were still discrepancies in the American education. An example of this was when students were young and given standard tests. The students who did well were put into college preparatory classes. Those students who didn’t do well were put into hands-on classes, like shop, to prepare them for the work force. Many times these were classrooms filled with minorities not because of their intelligence, but because of the cultural bias of the test. Most of these prejudices have been eliminated to form an education system that is inclusive of all students. To me the meaning of American education is that everyone, no matter of race, religion, or abilities is entitled to learn. To me American education puts everyone on the same level of opportunity to be the best person that they can be. It gives the students the right to learn current information in their least restrictive environment, free from unfair biases. American education is where we have teachers who are qualified to teach students at a high level and to work to produce the best students. What I have learned about the American education is that we have had more problems than just segregation. The educational system has changed many times throughout our countries history. There are many things that have not been told to students. I learned that although the American education has changed for the better, there is still a lot of work left to be done to fix the problems of the past. I never knew or realized how much the American educational system has changed throughout history. My eyes have been opened to the parts of history that are often left untold, such as how we are still in primarily in a Caucasian male dictated educational system. The American educational system, although it is all too often taken for granted, is constantly changing. It has taken many forms from getting children ready for citizenship, to helping students become critical thinkers, and helping students compete at a global scale. We have gone from a system of segregation to an inclusive educational program, and although we still have things to fix, our education is on the right track to make our educational system the best it can be.

As a brand manager how would you build a brand - Free Essay Example

Sample details Pages: 8 Words: 2461 Downloads: 7 Date added: 2017/06/26 Category Marketing Essay Type Essay any type Did you like this example? Introduction The American Marketing Association (1960, pp. 9-10), stated one of the first definitions of a brand. They stated that a brand was a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors (AMA, 1960, pp. Don’t waste time! Our writers will create an original "As a brand manager how would you build a brand?" essay for you Create order 9-10). Unfortunately, due to this definition being very product-orientated with a lack of definition for visual features, it was heavily criticised by a various amount of academics (Arnold, 1992; Crainer, 1995). Since then, the definition of brand has been adapted to a more modern form. Many research academics offer a variant of the definition (Aaker, 1991; Doyle, 1994; Kotler, et al., 1996; Stanton, et al., 1991), with most of these using the revised version provided by Bennett (1988, p. 18) a brand is a name, term, design, symbol or any other feature that identifies one sellers good or service as distinct from those of other sellers. There have been a vast variety of other brand definitions, with some being more customer-orientated and others being more product orientated, but Bennett provides a simple and sophisticated definition on what a brand is. A strong brand can offer a variety of benefits for a company as it can be used to differentiate between competitive offering s. This can allow a brand to become a critical factor for the success of a company. The majority of companies will seek to maintain an incredibly strong and positive brand that can identify with customers on a personal level. This report will conduct an in-depth exploration into the various factors that constitute a successful brand, and how a company can build a strong brand. With brand image being such an integral force on a companys success, it is imperative that they successfully create and manage their brand. A variety of factors that can impact on the creation and maintenance of a brand will be explored, included brand identity, brand image, brand equity, brand congruence, co-branding and the evaluation of brand performance. Brand Identity A company should be have a clear, defined strategy on what their brand identity is meant to be. Kapferer (2012, p. 156) provides an excellent framework that allows a company to measure and decide on their brand identity. It measures brand identity on six levels, these are; Physique Relationship Reflection Personalit Culture Self-Image A company may seek to favour some of these factors more than others, or they will attempt to balance their brand identity amongst all of the factors. This is largely dependent on the industry in which the company operates. A company like Apple may focus on self-image, relationships and personality, whereas Marks Spencers would be more concerned with self-image, relationship and culture. Furthermore, Aaker (1997) conducted a detailed study to define five brand characteristics that can help develop a companys brand identity or personality. The definition of brand personality is the set of human characteristics associated with a brand (Aaker, 1997, p. 347). The use of brand personalities has become more common because consumers often associate brands with human personality traits. Aaker (1997) defined the five brand characteristics as; Sincerity: Down-to-earth, honest, wholesome and cheerful. Excitement: Daring, spirited imaginative and up-to-date. Competence: Reliable, intelligent and successful. Sophistication: Upper class and charming Ruggedness: Outdoorsy and tough. Brand characteristics can be used to compare personalities of brands across product categories, thereby enabling researchers to identify benchmark personality brands (Aaker, 1997, p. 354). Brand Image A companys brand image can be measured through a variety of channels. One of these channels is in a literal sense, and is through the use of a logo. The American Marketing Association defines a logo as (AMA, 2015) a graphic design that is used as a continuing symbol for a company, organization, or brand. It is often in the form of an adaptation of the company name or brand name or used in conjunction with the name. Furthermore, Budelmann, et al., (2010, p. 7) define a logo as a graphic representation of a brandà ¢Ã¢â€š ¬Ã‚ ¦a logo is a picture that represents the collection of experiences that forms a perception in the mind of those who encounter an organization. A logo can be used to portray a brands identity through the use of imagery, and allow a company to spread their brand awareness via a constant icon. However, brand image is not only related to a company logo. It is also how consumers perceive a product or service that a company has to offer (Levy, 1978). This is strong ly related to the brand identity or personality traits that a company attempts to adopts. However, the brand identity will be what the company is trying to achieve, whereas brand image is generally in regards to the consumers perception of a brand (Dobni Zinkhan, 1990). Brand Equity A companys brand equity can be measured through a variety of methods. Feldwick (1996) identifies three main factors on how a company can measure their brand equity. These are; stating the total brand as a separable asset on the balance sheet, the level of strength of a consumers attachment to a brand and a description of the beliefs the consumer has about a brand. Different companies will measure their brand equity in different ways. Activision Blizzard value the goodwill of their company at approximately  £7bn (Blizzard, 2014, p. 93), which will include how much they believe their brand equity to be. Keller (1993) takes a more consumer-based approach to brand equity, suggesting that brand equity represents a condition where the customer is familiar with the brand, and recalls a favourable, strong brand association. This approach would be more concerning to a brand manager, as they would have to build a brand that is attractive to the target audience of the company. Furth ermore, it would also mean that the company should be offered positive service quality, as brand equity can be heavily dependent on a consumers past experience with a company. This attitude allows brand equity to be very subjective and personal, meaning it is hard to measure or manage by a brand manager. Co-branding Co-Branding is a relatively recent branding strategy, with its original formation thought to be in the 1990s. One of the first research studies to be conducted on co-branding was by Norris (1992) who investigated brand alliance within the field of brand ingredients. As competition becomes even stronger within markets, and with the introduction of more and more companies, the use of co-branding is becoming a more prominent strategy for companies to undertake (Washburn, et al., 2004). Co-branding strategies are being implemented through a variety of markets, from Betty Crocker and Hersheys to Dell and Intel processors. A co-branding strategy represents a long-term brand alliance strategy in which one product is branded and identified simultaneously by two brands (Helmig, et al., 2008, p. 360). Furthermore, there are four fundamental characteristics that compose co-branded products, these are: Participating brands should be independent before, during, and after the offering of the co-branded product (Ohlwein Schiele, 1994). The co-branding strategy should be implemented on purpose (Blackett Russel, 1999). Co-operation between two brands should be visible to potential customers (Rao, 1997). One product must be combined with two other brands at the same time (Hillyer Tikoo, 1995). If all four of these core characteristics are successfully implemented in a co-branding strategy, then it can provide a variety of benefits for all organisations involved. A co-branding strategy helped Kwik Shop stores appeal to all age groups and to offer a range of healthful to indulgent eating options (Odesser-Torpey, 2015, p. 1). This is because it teams up and co-brands with a variety of restaurants across Iowa. This co-branding strategy helped the company grow its revenues, along with improving their brand image and spreading brand awareness. This would be a great success for any brand manager, however deciding on which companies to co-brand with, and how to successfully implement the strategy can be very difficult. There has also been a growing interest in the co-branding of corporate brands and social or cause-related brands (Simmons Becker-Olson, 2006; Dickinson Barker, 2007). This is because a cause-related brand can bring a corporate brand a Fair Trade value, a safe ty and ethical guarantee that they are beyond the level corporate brands can usually offer (Senechal, et al., 2013, p. 367). Many brand managers will use this strategy to simplify the companys co-branding strategies, as being associated with fair trade usually offers an instant positive reception and increased brand awareness. The main purpose for companies to pursue a co-branding strategy is to increase customer awareness and perception of certain products. Prior research has concluded that pre-existing attitudes of one brand can be passed on and related to brands within the co-branding alliance (Simonin Ruth, 1998). Dickinson Barker (2007) highlighted that the existence of such a positive transfer between brands is one of the key motives for a company to follow a co-branding strategy. Evaluation of Brand Performance Although a brand manager may be able to successfully identify the companys brand identity, and successfully market this brand image, they must also be able to monitor and evaluate their brand performance. There has been a direct link between brand performance and an increase in market share, premium pricing strategies and an increase in customer loyalty (Chaudhuri Holbrook, 2001). This highlights the significant impact that branding has on a companys financial and operational success. Brand performance is generally measured through two methods, brand profitability performance and brand market performance. Profitability performance tries to relate a brand to revenues, whereas market performance is how the brand has impacted market share or sales volume (Chirani, et al., 2012). However, a company can combine both of these factors by monitoring market share, price and distribution coverage as indices for brand performance. If a brand is performing successfully then a company would expect an increase in market share and profitability. There is definitely a variety of factors that can be accounted for by brand performance, and all have an intrinsic part to play in a companys success. It is for this reason that a company will hire a brand manager to construct, maintain and monitor a brand profile, in the hopes of increasing profitability and market share. Conclusion There are a variety of frameworks and theories that a brand manager can utilise to successfully create a strong brand for a company. With branding being strongly linked with market and financial performance, it is imperative that a brand manager use these theories to their advantage. Furthermore, they can systemically go through the various theories to build and monitor a strong brand. The brand identity and personality is the first stage to achieving this, and should be decided by the managers of a company. These traits would be heavily dependent on the products a company make, or the market they operate in. A brand manager will want to ensure that the perceived brand image of a company is in-line with the brand identity that managers were wanting to achieve. As the brand identity should be a reflection of the products that a company produces, this should already partly be met. However, the brand manager should ensure that all marketing activities are also centred on promoting the appropriate brand image to coincide with the desired brand identity. After a brand manager has devised a successful brand image, they should continue to monitor the brands equity and performance. The brand equity can be measured via the balance sheet, but should primarily be valued based on consumer perceptions. As brand equity is heavily tied to customer experience, all employees of a company should ensure they are providing the highest degree of quality possible. Furthermore, a brand manager can also review the performance of a brand through market share and generated revenues. This is because a strong brand has strong ties to customer loyalty, which in turn should generate significant revenues for a company. Bibliography Aaker, D., 1991. Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: Free Press. Aaker, J., 1997. Dimensions of Brand Personality. Journal of Marketing Research, 34(3), pp. 347-356. AMA, 1960. Marketing Definitions: A Glossary of Marketing Terms. Chicago: American Marketing Association. AMA, 2015. Dictionary. [Online] Available at: https://www.ama.org/resources/Pages/Dictionary.aspx Arnold, D., 1992. The Handbook of Brand Management. s.l.:Century Business: The Economist Books. Bennett, P., 1988. Dictionary of Marketing Terms. Chicago: The American Marketing Association. Blackett, T. Russel, N., 1999. Co-Branding The Science of Alliance. Basingstoke: Macmillan. Blizzard, 2014. Annual Report, Irvine: Blizzard. Budelmann, K., Kim, Y. Vozniak, C., 2010. Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands. s.l.:Antiques and Collectibles. Chaudhuri, A. Holbrook, M. B., 2001. The Role of Brand Loyalty. Jo urnal of Marketing, 65(2), pp. 81-93. Chirani, E., Taleghani, M. Moghadam, N. E., 2012. Brand Performance and Brand Equity. Institute of Interdisciplinary Business Research, 3(9), pp. 1033-1036. Crainer, S., 1995. The Real Power of Brands: Making Brands Work for Competitive Advantage. London: Pitman Publishing. Dickinson, S. Barker, A., 2007. Evaluations of branding alliances between non-proà ¯Ã‚ ¬Ã‚ t and commercial brand partners: the transfer of affect.. International Journal of Nonproà ¯Ã‚ ¬Ã‚ t and Voluntary Sector Marketing, 12(1), pp. 75-89. Dobni, D. Zinkhan, G. M., 1990. In Search of Brand Image: a Foundation Analysis, Houston: Association for Consumer Research. Doyle, P., 1994. Marketing Management and Strategy. New Jersey: Prentice-Hall. Feldwick, P., 1996. Do we really need brand equity?. Journal of Brand Management, 4(1), pp. 9-28. Helmig, B., Huber, J.-A. Leeflang, P. S., 2008. Co-Branding: The State of the Art. Schmalenbach Business Review , 60(1), pp. 359-377. Hillyer, C. Tikoo, S., 1995. Effect of Cobranding on Consumer Product Evaluations. Advances in Consumer Research, 22(1), pp. 123-127. Kapferer, J.-N., 2012. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. London: Kogan Page Publishers. Keller, K. L., 1993. Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), pp. 1-22. Kotler, P., Armstrong, G., Saunders, J. V., W., 1996. Principles of Marketing. Hemel Hempstead: Prentice-Hall. Levy, S. J., 1978. Marketplace behaviorits meaning for management. s.l.:AMACOM. Norris, G., 1992. Ingredient branding: A strategy option with multiple beneficiaries. Journal of Consumer Marketing, 9(3), pp. 19-31. Odesser-Torpey, M., 2015. Co-Branding: Its Whats for Dinner. [Online] Available at: https://www.cstoredecisions.com/2015/02/03/co-branding-whats-dinner/ Ohlwein, M. Schiele, T. P., 1994. Co-Branding. Wirtschaftswissensc haftliches Studium, 23(1), pp. 577-578. Rao, A. R., 1997. Strategic Brand Alliances. Journal of Brand Management, 5(1), pp. 111-119. Senechal, S., Georges, L. Pernin, J. L., 2013. Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product. Journal of Business Ethics, 124(3), pp. 365-381. Simonin, B. Ruth, J., 1998. Is a company known by the company it keeps? Assessing the spill-over effects of brand alliances on consumer brand attitudes. Journal of Marketing Research, 35(1), pp. 30-42. Stanton, W., Etzel, M. Walker, B., 1991. Fundamentals of Marketing. 9th ed. New York: McGraw Hill. Washburn, J. H., Brian, D. T. Priluck, R., 2004. Brand Alliance and Customer-Based Brand-Equity Effects. Psychology of Marketing, 21(7), pp. 487-508. Wood, L., 2000. Brands and brand equity: definition and management. Management Decision, 38(9), pp. 662-669.

30 Famous Food Quotes to Satiate Your Soul

The fetish for food is like a secret affair you never want to reveal. You cant help salivating when you see the oh-so-delicious birthday cake, or the crisp fries, or even the melt-in-your-mouth lamb shanks. You may want to pretend that food does not affect you that much. But come on! Lets be honest here. Dont you wish you could eat all those yummy, to-die-for candies without putting an ounce of weight? What thought crosses your mind when you see a delicious slice of cheese? Most of us would think of how it would melt in our mouth. But only a true connoisseur of fine food, like Clifton Fadiman, could think of another viewpoint, Cheese—milks leap toward immortality. Clearly, food is an obsession with many. Binge on these other famous quotes about food.   Mark Twain: Sacred cows make the best hamburger.Alphonse Allais: Coffee is a beverage that puts one to sleep when not drank.Samuel Johnson: He who does not mind his belly will hardly will hardly mind anything else.Elizabeth Berry: Shipping is a terrible thing to do to vegetables. They probably get jet-lagged, just like people.President George Bush: I do not like broccoli. And I havent liked it since I was a little kid and my mother made me eat it. And Im President of the United States and Im not going to eat any more broccoli.George Bernard Shaw: There is no sincerer love than the love of food.Confucius: The way you cut your meat reflects the way you live.Spanish Proverb: The belly rules the mind.Socrates: Worthless people live only to eat and drink; people of worth eat and drink only to live.James Beard: A gourmet who thinks of calories is like a tart who looks at her watch.Mahatma Gandhi: To a man with an empty stomach, food is god.Arthur Pendenys: A good meal makes a man feel more charitable toward the whole world than any sermon.Harry Hopkins: Hunger is not debatable.Polish Proverb: Even were a cook to cook a fly, he would keep the breast for himself.Christopher Morley: No man is lonely while eating spaghetti—it requires so much attention.Philip W. Haberman: A gourmet is just a glutton with brains.Sir Robert Hutchinson: Vegetarianism is harmless enough, though it is apt to fill a man with wind and self-righteousness.H. S. Leigh: If you wish to grow thinner, diminish your dinner.Adelle Davis: Eat breakfast like a king, lunch like a prince, and dinner like a pauper.Alice May Brock: Tomatoes and oregano make it Italian; wine and tarragon make it French. Sour cream makes it Russian; lemon and cinnamon make it Greek. Soy sauce makes it Chinese; garlic makes it good.Anthelme Brillat-Savarin: Tell me what you eat, and I will tell you what you are.Eike von Repkow: He who comes first, eats first.Epictetus: Preach not to others what they should eat, but eat as becomes you, and be silent.Fran Lebowitz: Food is an important part of a balanced diet.Elsa Schiaparelli: A good cook is like a sorceress who dispenses happiness.French Proverb: A good meal ought to begin with hunger.Plutarch: It is a hard matter, my fellow citizens, to argue with the belly, since it has no ears.Latvian Proverb: A smiling face is half the meal.Polish Proverb: Fish, to taste right, must swim three times—in water, in butter, and in wine.

The New England And The Mid Atlantic Colonies Essay

This paper offers an inside look at how the New England and the mid-Atlantic colonies lived, out of the thirteen that settled, the different events that led to their upbringing, religious identities, and their day to day lifestyles. Rather, if it was a small difference that the colonist who lived in the same region were not living the same way their neighbor was, it may have also taken generations for the colonist to get things up and running, but along the way they learn what is needed to make their new living situation work. Introduction During the 17th and 18th century, many European countries were exploring, and at some point end up in the North America, later known as the New World. They were a total of 13 colonies each with their specific rules and traditions. Each different to the next, but most were looking for something that couldn t be in their home country, so they came here to find it. Even some of the land given as a gift and other sadly taken away from native people tha t were living here first. Also, not everything was fun and games, slavery, crime, and corruption was happening in the colonies. Sometimes, there weren t any ways of control everything that occurred, and there were also unfair laws that would take part by the government. The struggles that the people that lived in the colonist had to live through and experience are the reason why modern day America is the way it is.Show MoreRelatedNative Americans And The United States991 Words   |  4 PagesThe United States as we know it, since its beginning has been based on immigration. Native Americans traveled during the Ice Age through the Bering Strait and English settlers sailed the Atlantic. 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He strives to express the causes, effects, and the political civil war which caused the great uproar in the once colonial lands. This shift in history is noted in Klooster’s book and expanded upon in his chapter entitled â€Å"The Revolution’s Compared.† He notes the various commonalities between the American, French, Haitian, and Spanish American

Digital Marketing Tools Employed By Persollo - myassignmenthelp

Question: Write about theDigital Marketing Tools Employed By Persollo Company. Answer: Introduction Marketing is a strategy put in place by every company to present its goods and services to targeted customers to entice them to buy their products and services (Faisal 2016). There are numerous marketing strategies for example advertising, sales and promotions, and sponsorship of major events. Various companies, such as PERSOLLO Company have employed different marketing strategies ranging from the analog to the digital techniques (Mandal 2017). Digital marketing is a term used for the advertising of the products and services using digital techniques such as internet and display advertising (Manadal 2017). The internet includes the websites, emails, and social media while the screen advertisement includes television and video channels. Digital marketing has been in use since the 1990s as ChannelNet and has become more sophisticated currently (Khin et al 2016, p.15). Due to increased technological change around the globe; most companies have embarked into internet marketing tools since most of the consumers are easily reachable in the social media such as Facebook and Pinterest. This article, therefore, will look at the digital marketing and techniques; the media and visual marketing that have been employed by the PERSOLLO Company. PERSOLLO is a new generation data-driven tech company funded in 2015 in Malaysia by Olga Oleinikova. The PERSOLLO aims at converting through effective influencer marketing and instant checkout e-commerce (Nordin Embi 2016). The company does not only seek engaging in making sales but goes beyond by creating awareness and engagement within both the company and the customer, creating a personalized experience. The company enables brands and influencers to convert social and digital media engagements into sales within a time frame of 15 seconds. The short period is achievable through bypassing the cumbersome experienced in most of the shopping malls by capitalizing on the impulse buying from the interested customers. The technology is designed to work with a mobile and social media through the click of the payments on all the social networks, digital magazine, video, blogs and key influencers. PERSOLLO operates in two business model that is a pay-as-sell model, where there is no standar dize fee set for any product and no skills are required to work with the technique. The second model is a campaign-based model which is offering a fully managed influencer marketing to promote the mobile App, service for a particular product. Social Media Social media is definable to as a collection of web based applications that use both ideological and technological applications to create a better user exchange platform through networking (Mandal 2017). Every day almost two billion of people upload and share photos on social media since they look at their friends and family for any social proof and recognition. The behavioral has enabled the many businesses to harness many customers through online. The online marketing tools are persuasive as a social proof through the effective use of Pinterest; a social platform that attracts a large number of people through the attachment of visually appealing and genuine products. The Pinterest has always been a game changer in most of the online business since many online shoppers of about 19% are inspirable through the Pinterest, while 40% of users are prompted from the tweets from an influencer since many consumers are more likely to get influenced by a trusted friend or family. There are three visual marketing platforms practiced by the PERSOLLO, and these are Co-pilots machine learning and visual recognition content recommendation that enable the company to publish attractive information without putting more energy (Auschaitrakul Mukherjee 2017, p.470). Second is display personalized visual content at scale to the various location o the customers through the use of websites, emails and advertisements and enterprise grade technology that provides more security, scalability, and flexibility than any other online market platform. All these combined, provide a continual improvement, observation, measurement, and evaluation of data points to build a profile of the content that an individual likes so as it resonates with the customer requirement. It can analyze visual recognition, media, location, language sentiment of a client to provide a deeper understanding of each. The technique enables one to observe patterns in the web content before loading the images t o the sites. Therefore any click on the like, share, view and buy is tracked to understand which product is attracting many customers hence calls for more action. The results of the strategy are of real-time predictive hence provide actionable recommendations about each product. Visual Marketing The visual marketing is in different ways of usage through the production of product videos and pages that are shown on the social media platform to improve the conversion rates. It is observable that many customers of about 73% are more likely to purchase a product or a service as a result of watching a video of such product (Zhang et al. 2017). The visual marketing of PERSOLLO does not only aims at selling the product, but it also aims at creating awareness on the usage of the product through the creation of pre-purchase product tours that act as powerful conversion enhancer since it contains the benefits too(Mastrorakis 2011). Unlike many other shopping malls, that provides product tour after the purchase of the Products. The video loading and streaming have been made comfortable with the improved internet generation in most of the regions in Malaysia hence making. In making the video, PERSOLLO considered the customer satisfaction and requirements such as providing precise information since most of the customers only read about 25% of about the product. There should proper videos and landing pages through using a Drop box on the homepage. From the homepage, PERSOLLO can determine whether the viewer had made any purchase of any item in the past, the buyers location and the preferred days for the customers activities. Throug h this, the PERSOLLO can collect data, and personalize the experience of the client. Display advertising channels include all the graphical designs that appear beside or the websites emails so as when surfing one often sees them as the pop-up (Auscihaitraku Mukherjee 2017, p471). Some of the display advertisement used by the company is such as; Television and radio have been widely employed by PERSOLLO to reach its consumers all over the globe. These display techniques have been so effective in creating awareness as scores of people are accessible to televisions hence many can enter any message conveyed by the company on the products through. From this, a close relationship was created between the company and the customers since the sales increased by about 7% with the businesss Facebook fan page increasing to 870%. The successful visual marketing, social and displaying advertising tools applied by PERSOLLO have allowed customers to share virtual personalized images of the most purchased online items with friends. The promotion activity got boosted with most of the world celebrities such as Rihana who were able to post their pictures of the items they have purchased into their fan pages such as Facebook, interest, and twitter, hence motivated more fans and consumers to look up for the same product PERSOLLO. That significantly contributed to the spreading of the message since it was free and self-customized and one did not have to wait so long to get an authentic personalized coke. The technique ensured both self and company involvement that created a stronger customer satisfaction and loyalty. Recommendation and Conclusion Following the discussion above on the digital marketing strategies employed by PERSOLLO Company that has made it known to over 300 countries around the globe, and over 3 billion followers in all the fan pages. Any business that is pro-business should adopt a well visual content so not to kill the conversion rate that will eventually reduce the market performance of the organization. As the world has evolved into a more based internet, many companies move from traditional marketing strategies like newspaper and magazines to more sophisticated and personalized ones to make contact with each targeted customer at the same time reach a large number of people. Good marketing strategy must be able to create awareness of the products, educating consumers, and creating sales the consumers of the companys goods and services. Due to increased global technological growth, many businesses have embarked into the digital marketing. Therefore it becomes challenging for the organizations that are selling their products online. For the success of such organizations, they should ensure that there are images and videos of the product presented to the customer. The videos must be a funny and benefit-driven way to entice the customers. The companies should ensure that all the social media used have a significant number of followers such as Pinterest, Facebook, and twitter and they should all give real value of the product to the user. In short, many people tend to look for information, and they want it faster; therefore social media tends to be the basic knowledge. This knowledge should be as per what they are looking for, and therefore by doing that there will be increased conversions and positive feedback. List of References Auschaitrakul, S. and Mukherjee, A. 2017. Online Display Advertising: The Influence of Web Site Type on Advertising Effectiveness. Psychology Marketing, 34(4), pp.463-480. Faisal, A. (2016). Marketing Strategies in Online/Digital Marketing. Account and Financial Management Journal. Goldfarb, A. and Tucker, C. 2011. Online Display Advertising: Targeting and Obtrusiveness. Marketing Science, 30(3), pp.389-404. Hartemo, M. 2016. Email marketing in the era of the empowered consumer. Journal of Research in Interactive Marketing, 10(3), pp.212-230. Khin, A., Chau, W., Chuan, C. and Tong, L. 2016. Factors Affecting for Online Marketing Strategy of Business Development in Malaysia. British Journal of Economics, Management Trade, 11(2), pp.1-17. Mandal, P. (2017). Understanding Digital Marketing Strategy. International Journal of Scientific Research and Management. Mastorakis, G. 2011. Optimizing Interactive Marketing in Digital Television Systems. Asian Journal of Marketing, 5(2), pp.55-62. Nordin, N., Norman, H. and Embi, M. 2016. Technology Acceptance of Massive Open Online Courses in Malaysia. Malaysian Journal of Distance Education, 17(2), pp.1-16. Singh, S. 2017. Digital Marketing in Online Education Services. International Journal of Online Marketing, 7(3), pp.20-29. Zhang, X., Kumar, V. and Cosguner, K. 2017. Dynamically Managing a Profitable Email Marketing Program. Journal of Marketing Research.

The Histories Greek Identity

The Histories is one of the most brilliant works by Herodotus that represents the grounds, the development, and the outcomes of the conflict that happened between the Greeks and the Persians, who also were regarded as non-Greeks or the barbarians. The author underlined that the Persians wanted to win the Greeks by means of a huge army; however the power of Athens saved Greece and proved that the Greeks characters were more successful and ready to fight and win.Advertising We will write a custom essay sample on The Histories: Greek Identity specifically for you for only $16.05 $11/page Learn More With the help of such a deep analysis of the conflict, described in The Histories, and the events, which happened in real, the reader gets a wonderful opportunity to clear up the major elements of Greek identity, the challenges, the Greeks faced when organized a kind of alliance against the Persians, and the benefits, which the Greeks were eager to get from their alliance. In the first book of The Histories, Herodotus presented the ideological reason behind the conflict between the Greeks and the Persians to his readers. Through this account, Herodotus described the differences of identities, which were inherent to the Greeks and all those, who were considered as non-Greeks. Herodotus successfully created a Greek identity, which was dependent on their cultural traditions, including the language they spoke, their physical appearance, and their beliefs. These three issues are considered to be the major elements of Greek identity. Such combinations like â€Å"a non-Greek language†, â€Å"the same language†, and â€Å"a new language† (Herodotus and Waterfield 24) proved that the conflict between the Persians and the Greeks started from the differences, which were inherent to the Greek identity. When the conflict developed with unbelievable speed, the Greeks realized that the appearance of their enemies was not the same to t heir own appearance. This is why their identity by the whole world was under a threat. Herodotus’ account demonstrated that the Persians, in their description of the Greek-Persian conflict, blamed the Greeks to have started the conflict (Herodotus and Waterfield 3). He accounted for the misspelled stories that the Persians have woven to show that the conflict was a conduct of the Greeks and Phoenicians first committed offensive acts against the Persians to which they merely retaliated. However, Herodotus stated that this Persian account was not true, and he provided the real story. He went on to present an account of how barbaric and uncivilized Persians were and, in their greed and immorality, they did all those barbaric acts, which were not forthcoming for a civilization (Herodotus and Waterfield 25). This account showed that the Greeks were more civilized than the barbaric Persians were. They had certain moral codes and were not warmongers.Advertising Looking for essa y on ancient history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Their participation in the Persian war stemmed out of their need to retaliate the Persian attack. This very point of view identified the civilized nature of the Greeks. When Herodotus described the Greek identity, he conferred that Greeks would do what the Persians had already done during the war because the gods, the Greeks believed in, and their temples were violated by the Persians. He also underlined the fact that â€Å"the gods do not give the Persians the idea of attacking Lydia† (Herodotus and Waterfield 32). The account of the blood relations was one more strong point that demonstrated the Greeks. Pride in ones ancestry was what Herodotus wanted to preach. He gave a complete account of the four generations of Croesus. The account shows that a non-Greek may inter-marry with someone below his or her blood, but a Greek would not do so (Herodotus and Waterfield 42). I n a separate account, Herodotus related the story of Hercules and the woman, who was half snake (Herodotus and Waterfield Book IV, 8-10). Scythians were descendents of Hercules, and thus following the bloodline, were considered the Greeks. This aspect of the account demonstrated that bloodline hold a very important significance in retaining the Greeks. The Histories described the alliance of the different Greek clans like the Smyrna and the Miletus, showing that it was through their political and economic need, they became the allies and signed a peace treaty (Herodotus and Waterfield 10). The element of Greek arose in them through the worship of the same gods and goddesses. There are many references in the book of the kings and tyrants making tributes and sacrifices for the gods in order to appease the gods. Thus, the belief in gods made them one. One God signifies worshiping of the same god for similar kind of gratifications. Thus, when all reek clans worshiped the same god, they felt a bondage that arose due to their patronage to the same god, said Athena. It also signified one belief. This unification of belief, fear, idolizing, identity, and unified worshiping made the Greeks a cohesive group that was ready to fight and helped to create the strong Greek identity that would be recognized by the other nations. Moreover, this aspect of worshiping the same God helped to unite the different Greek tribes. Another reason for worshiping the same god was that the description of Thracians by Herodotus in Book V. Therefore, the Greeks believed that in order to create a unified identity, the same gods must be worshiped by the kings and ordinary people in one and the same way.Advertising We will write a custom essay sample on The Histories: Greek Identity specifically for you for only $16.05 $11/page Learn More The effectiveness of the Greek alliances, the desire to win and prove their identity, and the readiness to argue and oppress â₠¬â€œ all this made the Greeks attempts more or less successful in comparison to the Persian achievements. The defensive victory of the Greeks is the most reliable evidence of the properly chosen Greek strategy. The essence of alliances is always to create a power that will suppress another power. And the efforts of the Greeks to unite in order to win the Persians should be considered as the most successful alliance in the history. The Histories by Herodotus is a reliable source that is based on personal experience of the author. Evaluation of the historical events and their literal description help to create more or less clear picture about the Greek and Persian conflict, its grounds, and results. Power will be always something many groups of people want to achieve. The Persians chose an almost perfect plan, but they were mistaken when they did not evaluate the Greeks opportunities. With the help of this literary source under discussion, it is possible to comprehend that the conflic t that took place between the Greeks and the barbarians was not the only one but still rather significant factor of Greek identity formulation. This conflict prompted the Greeks to use their elements of identity to win the enemy and to make their positions stronger and more stable. Works Cited Herodotus, The Histories. Trans. Robin Waterfield and Carolyn Dewald. New York: Oxford University Press, 1998. This essay on The Histories: Greek Identity was written and submitted by user Amy Padilla to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.